RIVET

At Rivet, my role was pivotal in transforming artist development through genuine, human-to-human relationships. Leveraging my extensive network in the Chicago music scene—encompassing recording artists, managers, and DJs—I facilitated over fifty personal introductions, bridging the gap between the worlds of culture, arts, business, and technology. This initiative was part of a broader effort to enhance Rivet’s user experience and iterative product development processes.

My approach centered on radical empathy, allowing us to deeply understand and serve the recording artists who are Rivet’s end users. I spearheaded the creation of feedback loops, integrating user experience insights directly into product enhancements. This hands-on, empathetic approach to product development was complemented by robust marketing efforts.

Working alongside the former Head of Marketing at Silicon Valley Bank, I led market research initiatives and directed a variety of marketing strategies, from digital campaigns to guerrilla marketing efforts. This comprehensive strategy not only drew from my personal connections but also shaped Rivet’s content strategy during my four-month tenure with One 2 One.

My time at Rivet was marked by a profound commitment to integrating artist insights into every facet of our operations, fostering a culture of continuous improvement and deep user engagement.